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Avail Details

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Smart Ass avail details

Buyer

Mindgruve team - see list below

Agency

Mindgruve

Client or category

First Horizon Bank

Dates

March 4, 2024 to December 31, 2024

Budget *(if available)

$200K - $400K

Demo *(if available)

25 and up, HHI >$100K, male and female

Campaign Objectives

Awareness

Market(s)

Nashville TN, Triad (Winston-Salem, High Point, and Greensboro), Triangle (Raleigh, Durham, and Chapel Hill), Charlotte NC, Miami FL, Orlando FL, Tampa FL

DO’S AND/OR DON’T’S

We would like to distribute media volume evenly across each month, but are open to slightly increasing volume around key events and sponsorship alignments with the Invest & Scale markets and slightly decreasing volume in November and December (Holiday season).

Specific media types we want

Interested creative ad executions and new OOH formats to stand out within the local markets. Looking for placement with large OOH in high trafficked and prominent areas of each market - this will help build frequency to help consumers view First Horizon Bank as a member of the community.

Specific media types we don’t want

Display, Video, CTV, Audio

DUE DATE

Please submit opportunities into the MiO Marketplace platform and send to the team members listed below NO LATER THAN: 12/1/2023.

This opportunity may be closed by the agency at that date at their discretion.

Please contact mio@miomarketplace.com with further questions.

Please be sure to send in platform to the ENTIRE Mindgruve/First Horizon team including:
Haley Faezell, Emily Borgeson, Michelle Bobb, Ryan Troha, Melissa Downs, Danielle Boccio.

We are predominently interested in digital trackable opportunities but open to other ideas.

Above markets are most important as top but also open to all market inclusion.

First Horizon 2024 Brand Campaign– RFP – Download HERE

Mindgruve Guidlines for First Horizon – Download PDF

Mindgruve AVAIL additional details – Download PDF

First Horizon market list by order of importance – Download HERE

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